Hi Reader!

On May 6, I joined my Cornell colleague Tom O'Toole for a keynote on how to build and broaden executive presence, even when you don't have a people-manager title. Whether you watched live or life got in the way, I wanted to reach out to you directly.

My name is Mark Bayer. I'm a Visiting Lecturer in Strategic Messaging for Leaders at Cornell's Brooks School of Public Policy. I'm also a former U.S. Senate Chief of Staff and a communications coach with two decades of experience working with scientists, engineers, and technically accomplished professionals on exactly the skills we discussed in that keynote.

→ Watch or rewatch the keynote here ←

Every Sunday, I send a free newsletter called One for the Week to more than 3,000 subscribers. It's one proven communication or leadership resource arriving Sunday you can apply Monday to boost your persuasive power or executive presence, helping you get promoted faster. The tools and techniques featured in each issue are research-backed and practitioner-tested.

With more than 250 issues and counting, OFW has become, for a lot of readers, the most useful five minutes of their week.

Because you're interested in executive presence, I'm inviting you to join the OFW community of subscribers. If you'd rather not, just reply "No thanks" — no hard feelings, no follow-up. Otherwise, your first issue will arrive this Sunday.

Before then, here are two OFW issues you may want to check out:

→ Building Executive Presence Before You Have the Title Three moves from the keynote — including the CARE model — in newsletter form. A good place to start.

→ The Distinction That Separates Leaders from Individual Contributors The difference between performing for your content and performing for your listeners. Most technically accomplished people are deep into their content, disconnected from the most important people in the room.

I'm also putting the finishing touches on a short, actionable self assessment you can take to measure your level of each of the executive presence elements in the CARE model I walked through during the keynote: Curiosity, Authenticity, Reciprocity, and Empathy. Based on your individual results, you'll get specific, practical things you can do to address any areas for development in ways that advance your career without being fake or superficial.

Subscribers get it first, free.

I hope to see you inside the OFW community!

Mark

Mark Bayer

Editor, One for the Week | Founder, Bayer Strategic Consulting | Former U.S. Senate Chief of Staff | Visiting Lecturer, Cornell Brooks School of Public Policy