Change 1 word → turn "No" into "Yes"


Mark Bayer

I help scientists: get funding → get promoted faster → get buy-in for their big idea. To join 1,000 subscribers and get a free communication tool in your inbox each week, add your email address below. To check out archived strategies and tools you can go to → OneForTheWeek.com

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Hi Reader👋, Mark here. You're receiving keys to empower you to craft world-class stories and presentations because you registered for the December keynote I did for Cornell on "Storytelling for Impact". If you don't want the keys, click here. During the Cornell keynote , I opened with a question: because our brains forget roughly 90% of new information within two days, how do you make sure your story lands in the 10% that sticks? That question is the foundation of everything I teach about...