Hi Reader 👋, Mark here. You're receiving keys to empower you to craft world-class stories and presentations because you registered for the December keynote I did for Cornell on "Storytelling for Impact". If you don't want the keys, click here. On Tuesday, we talked about a powerful editorial tool for being concise. For each piece of your story or presentation, ask yourself: "Does this serve my 10% Takeaway or just soothe my anxiety?" Today I want to share why that filter is harder to apply...