I help scientists: get funding → get promoted faster → get buy-in for their big idea. To join 1,000 subscribers and get a free communication tool in your inbox each week, add your email address below. To check out archived strategies and tools you can go to → OneForTheWeek.com
Hi Reader 👋, Mark here. You're receiving keys to empower you to craft world-class stories and presentations because you registered for the December keynote I did for Cornell on "Storytelling for Impact". If you don't want the keys, click here. On Tuesday, we talked about a powerful editorial tool for being concise. For each piece of your story or presentation, ask yourself: "Does this serve my 10% Takeaway or just soothe my anxiety?" Today I want to share why that filter is harder to apply...
Hi Reader 👋, Mark here. You're receiving keys to empower you to craft world-class stories and presentations because you registered for the December keynote I did for Cornell on "Storytelling for Impact". If you don't want the keys, click here. When I asked registrants for the keynote to share their biggest communication challenge, one answer came back more than any other, in a dozen different forms: "I tend to overshare." "Too much detail." "Use less words." "Learning to be concise while...
Hi Reader👋, Mark here. You're receiving keys to empower you to craft world-class stories and presentations because you registered for the December keynote I did for Cornell on "Storytelling for Impact". If you don't want the keys, click here. During the Cornell keynote , I opened with a question: because our brains forget roughly 90% of new information within two days, how do you make sure your story lands in the 10% that sticks? That question is the foundation of everything I teach about...
Hi Reader, Earlier this week, I followed up with you after you'd registered for the storytelling webinar I did for eCornell in December. I asked if you'd like to get periodic emails from me with my most powerful storytelling tips and techniques from 20 years of writing and delivering stories in the U.S. Congress. Unfortunatley, because of the way emails are sometimes processed, a bunch of responses came back with BOTH "Yes" and "No" selected. [Storytelling Pro Tip: Skip technical details...
Hi Reader! I did the eCornell keynote on storytelling you registered for in December. Knowing of your interest in storytelling, I thought you might like to see this short video clip I recorded just for keynote registrants. If you would check out the clip and let me know "Yes" or "No", I'd really appreciate it. Thanks! Mark Yes No